Hooked Free epub Download

Hooked Free epub Download 9780241184837

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Publisher: Portfolio Penguin
Genres: Abnormal Psychology, Product Design Books
Authors: ,
Pages: 256 pages
Binding: Hardcover
ISBN10: 0241184835
ISBN13: 9780241184837
Tags: Abnormal Psychology Books, Product Design Books, Free Books Download, epub Books Download
Language: en
Physical Form: Book
Type: Digital
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles, ' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience


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